Marketing Blog
The PPC Profits Blog
Google Ads tips, strategies, and insights for local service businesses.
Why Most Local Service Businesses Fail at Google Ads (And How to Fix It)
After auditing nearly 1,000 Google Ads accounts, we see the same 5 mistakes over and over. Here is what they are and how to fix each one so you can stop wasting money and start generating quality leads consistently.
The Ultimate Negative Keyword List for Local Service Businesses
Stop wasting budget on irrelevant clicks. Copy our 400+ term negative keyword list built from millions in ad spend.
How to Improve Your Quality Score From 4 to 9 in 30 Days
A higher Quality Score means lower CPCs and better ad positions. Here is the exact process we use for every client.
Landing Page Secrets: How We Hit 22% Conversion Rates for HVAC Companies
Your landing page is where money is made or lost. These 7 elements separate pages that convert from pages that waste budget.
5 Google Ads Scripts That Save Our Clients $2,000+ Per Month
Automate the boring stuff and catch wasted spend before it happens. These scripts run in the background 24/7.
Case Study: How We Tripled Leads for a Texas HVAC Company in 60 Days
From $87 cost per lead to $29. Here is exactly what we changed in the account and why it worked so quickly.
Performance Max for Local Services: Worth It or Waste of Budget?
We tested Performance Max across 30+ accounts. Here are the results, the gotchas, and when it actually makes sense.
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