The PPC Profits Blog
Practical, no-fluff guides on keywords, ad copy, landing pages, and the routines that keep campaigns healthy.
The 1-10 number in your keyword table is a diagnostic, not a grade. Here's what actually moves it, what has no effect at all, and how much attention it deserves from a local service business.
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Most local service accounts leak money on searches the owner would never pay for: DIY tutorials, job seekers, parts shoppers, and towns two hours away. Here's exactly what to block, where to put it, and the mistakes that block real customers by accident.
9 min readFive specific, fixable mistakes drain most local Google Ads budgets: missing negative keywords, homepage landing pages, generic ad copy, ignored Quality Score, and no optimization routine. Here is what each one costs and how to fix it.
4 min readThe newsletter form in the footer sends short, practical Google Ads tactics. No fluff, unsubscribe any time.